About / Brand Snapshot
Maria Muñoz

Strategist with a retention obsession.

I've spent the last decade between ecommerce floors, agency war-rooms and Klaviyo dashboards — building lifecycle systems that quietly do the heavy lifting for premium DTC brands.

Discipline

Lifecycle, CRM, Retention

Background

Ecommerce, KAM, Franchise, VM

Mindset

Analytical meets editorial

North Star

Customer-centric, always

Experience / Execution Roadmap

A decade of
commercial discipline.

Email & Lifecycle Lead

Independent · DTC Brands

2024 →

Ecommerce & CRM Manager

Retail Group

2022

Digital Marketing Projects

Agency Side

2020

Key Account Manager

Franchise & VM

2018

Discipline

Key Account

Managing strategic retail and franchise partners across regions.

Discipline

Visual Merchandising

Translating brand systems into in-store experience.

Discipline

Ecommerce & CRM

Owning the digital floor — data, content, conversion.

Discipline

Lifecycle Strategy

Building Klaviyo ecosystems that scale with the brand.