TURNING CUSTOMER JOURNEYS INTO REVENUE.
I've spent more than 15 years helping international brands grow through sales and customer relationships.
Working with companies like Puma and Desigual taught me that sustainable growth isn't just about acquiring new customers - it's about understanding what keeps them engaged, loyal and coming back. That insight led me to specialize in Email Marketing, CRM and Lifecycle Strategy.
Today, I combine commercial thinking, customer data and automation, to create journeys that strengthen relationships, improve retention and drive revenue.
From commercial strategy to customer retention.
Journey
A professional path built across retail, commercial strategy and lifecycle marketing.
- 2025 — Present
Email Marketing & Lifecycle Specialist
Freelance · eCommerce Brands
Specializing in CRM, retention, lifecycle strategy, automation and customer experience.
- 2024 — 2025
Master's in Digital Marketing & Growth Hacking
EAE Business School
Focused on CRM, lifecycle marketing, customer retention, automation and growth.
- 2018 — 2025
Select Account Manager
Puma Iberia
Managed key accounts, commercial growth strategies and omnichannel business development.
- 2009 — 2018
Key Account Manager
Desigual
Led strategic accounts, retail expansion and long-term customer relationships.
The disciplines behind every decision.
01
Email Marketing & Automation
Designing campaigns, customer journeys and automated flows that drive engagement and revenue.
02
CRM & Retention
Building lifecycle strategies that increase loyalty, repeat purchases and customer lifetime value.
03
Growth & Optimization
Using segmentation, testing and customer insights to improve customer performance and retention.
04
Commercial Strategy
Applying 15+ years of commercial, retail and account management experience to customer lifecycle decisions.